Eurosport have secured the pan-european rights to Malmö Games. The athletic meet which will be on the 25th of February will thereby be live broadcasted in the channels network to 154 million households in 54 countries. The deal also includes sub licensing rights worldwide.
Malmö Games will be live broadcasted by Eurosport on the 25th of February 20.00 – 22.00.
– Through Eurosport will Malmö Games reach all of Europe and of course is it fun to collaborate with a Swedish event which is interesting to our whole network. We look forward to offer the European audience a Swedish athletic meet of highest international class as a temperature riser to the European Indoor Championships, says Dennis Andersson, CEO for Eurosport Scandinavia
– Malmö Games is a international event and through Eurosport it will be distributed all over the world, which suits our marketing and sponsors. We are very happy to have Eurosport as a collaborating partner in the establishment of Malmö Games, says Rajne Söderberg, Meeting Director for Malmö Games.
Malmö Games gathers a high class startfield to the competitions in Malmö Arena. Swedish Irene Ekelund (60 m) and Erica Garder (long jump) will be accompanied by world indoor champion Omoghan Oshage (60 m h), world record holder Renaud Lavillenie (pole vault) and worlds fastest man right now Kim Collins (60 m).