Malmö Games and TV4 has concluded a cooperation agreement which means that the competition will be broadcasted live in the main channel between 20:00 and 22:00 on 5 August. The new athletic meet Malmö Games, which have already received the green light from the world’s fastest man Usain Bolt and the new worldrecord holder in pole vault Renaud Lavillenie, will already in the first year get a very good television exposure, through the broadcast on TV4 in the best possible airtime.
Malmö Games is actively working to make a TV production adapted for advertising-based television channels so that viewers will not miss any race, jump, or throw during the commercial breaks.
“We are very excited about the partnership with TV4 and look forward to a fruitful collaboration. TV4, Malmö Games and the production company NCP will together change the way a track meet is shown in an ad-based channel”. says Rajne Söderberg, Meeting Director Malmo Games.
“It’s incredibly fun that it now becomes another world class athletic meet in Sweden and of course great that we at TV4 can spice up a groovy track and field summer with Usain Bolt on Swedish soil. We know that athletics is very popular with our viewers and Malmö Games is a perfect build-up to the European Championships in Zurich the week after.” says Fredrik Olofson, Sporting Director TV4 Group.