The logo is an important part of building a brand. Malmö Games logo has already received many positive responses. This is the creative process in the making of the logo:
A symbol that integrates in the name of the competition was an important part when creating the logo. A symbol that will be functionable in both print and other marketing productions and associate to the organisation as well as the event.
We decided early on a quadratic symbol. The shape is familiar to all, it is simple and appealing, but most of all it is useful. For the color of the symbol we chose one of the primary colors, blue. Because the color blue is associated with consciousness, intellect and is considered to be reliable, dedicated and is highly reputable.
A horizontal square provides a static impression, but a square standing on its end gives a sense of speed and movement. Just what we want Malmö Games to stand for.
Sprint is the event many consider the most interesting and receives the most media exposure. It is also the event Malmö Games wants to focus on, so what’s more natural than to place the familiar silhouette of a sprinter in the blue square? Add Malmö Games in a straight and heavy font, that gives the logo a sense of power and authority.
Some small adjustments and adding a blue line that shoots out from the square and splits up the two words; Malmö and Games, and at the same time creates an entirety, completed the work.
Now it is easy and inspiring to work further with the logo in different forms, and the symbol as a separate entity in various products, that everyone eventually will take note of.
We want to thank our partner Corfitz Media for their contribution to the work.