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Our logo

The logo is an important part of building a brand. Malmö Games logo has already received many positive responses. This is the creative process in the making of the logo:

A symbol that integrates in the name of the competition was an important part when creating the logo. A symbol that will be functionable in both print and other marketing productions and associate to the organisation as well as the event.

We decided early on a quadratic symbol. The shape is familiar to all, it is simple and appealing, but most of all it is useful. For the color of the symbol we chose one of the primary colors, blue. Because the color blue is associated with consciousness, intellect and is considered to be reliable, dedicated and is highly reputable.

A horizontal square provides a static impression, but a square standing on its end gives a sense of speed and movement. Just what we want Malmö Games to stand for.

Sprint is the event many consider the most interesting and receives the most media exposure. It is also the event Malmö Games wants to focus on, so what’s more natural than to place the familiar silhouette of a sprinter in the blue square? Add Malmö Games in a straight and heavy font, that gives the logo a sense of power and authority.

These elements put together in one logo was the reason the logo received standing ovations during the internal presentation.

Some small adjustments and adding a blue line that shoots out from the square and splits up the two words; Malmö and Games, and at the same time creates an entirety, completed the work.

Now it is easy and inspiring to work further with the logo in different forms, and the symbol as a separate entity in various products, that everyone eventually will take note of.

We want to thank our partner Corfitz Media for their contribution to the work.


Usain Bolt to Malmo, Sweden 2014!

It has been many years since there was a leading international athletic competition in Malmo, Sweden, but now that time has arrived. Tuesday August 19, 2014 will be the start of the new meeting Malmo Games. An athletic competition of international top class with the athletic club MAI and the newly formed foundation Malmo Athletic International as organisers. The star attraction of the meet is already confirmed, the worlds best athlete Usain Bolt from Jamaica. He has never before committed to a meet so far ahead, so it gives us extra pleasure to be able to announce his participation at this new athletic meet.

Usain Bolt says: ”It is very unusual for me to commit to a meet so far ahead, but I like to support new meets and I’m looking forward to be a part of Malmö Games and competing there in August 2014.”

The initiative to start Malmo Games was suggested by Bengt Bendéus, who was also the founder and chairman of the international meetings in Malmo during the 80’s and 90’s, in cooperation with Rajne Soderberg, former meeting director of DN Galan in Stockholm. MAI is the technical organizer, and the identity that applies for the permit. The foundation Malmo Athletic International has apart from Bendéus and Soderberg the members Lasse Johnson, long-time leader in the athletic club MAI and Daniel Wessfeldt, well known sports agent. Collectively they have experience of organising over 100 athletic meetings.