Malmö Games enters into cooperation with New Century Productions (NCP)

NCP is a Swedish production company with vast experience of producing sport events and entertainment and is hired world wide for production of athletic events. The have produced Olympic Games and World Championships as well as several Diamond League meetings. Malmö Games and NCP have now entered into an unique cooperation which means that Malmö Games will have full control over the TV production and not, as is customary within athletics, that it is done by the national TV company that is broadcasting the event. Together Malmö Games and NCP offer the broadcast rights to TV companies that thereby are guaranteed a first class production.

“The good reputation of NCP and their well documented experience gives Malmö Games 5th of August an excellent negotiation position towards TV companies and at the same time we are breaking new grounds by offering TV companies broadcasting rights without thinking of production costs”, says Rajne Soderberg, Meeting Director of Malmö Games.

“It is exciting to be part of the creation of the new event Malmö Games. The experienced team behind the event guarantees high ambition and quality. We believe in the idea of the organizer having full control over the TV production and it is a pleasure to produce Malmö Games featuring world class athletes like Usain Bolt”, says Anders Yttergård, Head of Production NCP

For further info please contact:
Rajne Söderberg, Malmö Games +4670 5935982
Anders Yttergård, NCP +4631 3366285