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Usain Bolt captured prestigious ESPY award

22 Jul 2013/in /by

Global track superstar Usain Bolt captured prestigious ESPYS award for a third time. Bolt claimed his third hold on the award after beating out Lionel Messi, Cristiano Ronaldo and Novak Djokovic to be named the Best International Athlete at the ceremony that was held at the Nokia Theatre in Los Angeles.

An ESPY Award (short for Excellence in Sports Performance Yearly Award) is an accolade presented by the American cable television network ESPN to recognize individual and team athletic achievement and other sports-related performance during the calendar year preceding a given annual ceremony. Award winners are chosen through voting by fans, sportswriters, broadcasters, sports executives, and sportspersons, collectively experts; or ESPN personalities.

The first ESPYs were awarded in 1993. As the similarly-styled Grammy (for music), Emmy (for television), Academy Award (for film), and Tony (for theatre), the ESPYs are hosted by a contemporary celebrity; the style, though, is more relaxed, light, and self-referential than that of many other awards shows, with comedic sketches usually included.

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Malmö Games and Scandic enters into collaboration

01 Jul 2013/in /by

Malmö Games first collaboration partner is Scandic Hotel, they have entered into an agreement extending over three years. Scandic receives the title ”Official Hotel” and Scandic Triangeln in Malmö will be the base för different meetings, press conferences, networking events and of course the official hotel during Malmö Games, August 19 2014.

”We appreciate having Swedens largest hotel chain as a longterm partner and official hotel for Malmö Games”, says Bengt Bendéus, chairman of the foundation Malmö Athletic International which organizes Malmö Games together with the athletic club Malmö AI.

Helene Arvidsson, CEO of Scandic Triangeln says: ”It will be exciting having Usain Bolt and all the other athletic stars as guests at Scandic. We will take good care of them! I myself did athletics when I was young, and admire all the different stars that travels here from all over the world next year. What an event it will be!”

The location of Scandic Triangeln is perfect with a 3 minute walking distance to and from the trains to Kastrup Airport and close to Malmö Stadium.

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Our logo

26 Jun 2013/in /by

The logo is an important part of building a brand. Malmö Games logo has already received many positive responses. This is the creative process in the making of the logo:

A symbol that integrates in the name of the competition was an important part when creating the logo. A symbol that will be functionable in both print and other marketing productions and associate to the organisation as well as the event.

We decided early on a quadratic symbol. The shape is familiar to all, it is simple and appealing, but most of all it is useful. For the color of the symbol we chose one of the primary colors, blue. Because the color blue is associated with consciousness, intellect and is considered to be reliable, dedicated and is highly reputable.

A horizontal square provides a static impression, but a square standing on its end gives a sense of speed and movement. Just what we want Malmö Games to stand for.

Sprint is the event many consider the most interesting and receives the most media exposure. It is also the event Malmö Games wants to focus on, so what’s more natural than to place the familiar silhouette of a sprinter in the blue square? Add Malmö Games in a straight and heavy font, that gives the logo a sense of power and authority.

These elements put together in one logo was the reason the logo received standing ovations during the internal presentation.

Some small adjustments and adding a blue line that shoots out from the square and splits up the two words; Malmö and Games, and at the same time creates an entirety, completed the work.

Now it is easy and inspiring to work further with the logo in different forms, and the symbol as a separate entity in various products, that everyone eventually will take note of.

We want to thank our partner Corfitz Media for their contribution to the work.

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Usain Bolt to Malmo, Sweden 2014!

10 Jun 2013/in /by

It has been many years since there was a leading international athletic competition in Malmo, Sweden, but now that time has arrived. Tuesday August 19, 2014 will be the start of the new meeting Malmo Games. An athletic competition of international top class with the athletic club MAI and the newly formed foundation Malmo Athletic International as organisers. The star attraction of the meet is already confirmed, the worlds best athlete Usain Bolt from Jamaica. He has never before committed to a meet so far ahead, so it gives us extra pleasure to be able to announce his participation at this new athletic meet.

Usain Bolt says: ”It is very unusual for me to commit to a meet so far ahead, but I like to support new meets and I’m looking forward to be a part of Malmö Games and competing there in August 2014.”

The initiative to start Malmo Games was suggested by Bengt Bendéus, who was also the founder and chairman of the international meetings in Malmo during the 80’s and 90’s, in cooperation with Rajne Soderberg, former meeting director of DN Galan in Stockholm. MAI is the technical organizer, and the identity that applies for the permit. The foundation Malmo Athletic International has apart from Bendéus and Soderberg the members Lasse Johnson, long-time leader in the athletic club MAI and Daniel Wessfeldt, well known sports agent. Collectively they have experience of organising over 100 athletic meetings.

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